Content Architecture: A walk-through from content creation to content delivery

A quick look of “Content Architecture”:

When content creation is booming all over the digital platforms, setting up an organized connection between a business and its audience is undeniably significant. We see loads of content being created, processed, developed and delivered in multiple social media platforms, and content architecture is the one which creates a standardized format of the former-mentioned content flow.

Be it video content, image, audio, web content, document or any other content type, everyday huge amount of content is being consumed by audience of different demographic factors. And to make this process seamless and goal-specific, smart businesses craft a detailed content architecture.

It starts with writing, ends with implementation:

Writing the content is not the only step for it to get visibility on web platforms. It must pass through a series of technical integrations to make sure it imprints an unforgettable user impression on users. The sole motto of Content Architecture is to enable a systematic content repository for creation of content in different platforms.

Here’s how Content Architecture is moving further with technical implementations;

• Content Strategy: Content architecture helps a business to decide a lot on the content strategy. Whether you plan to conquer a goal, trace out the target audience, define the kind of message you want to convey or say you want to finalize the tone and style of your content; a content architecture assists better to come up with a designed strategy.
• Creation of Content: After finalizing the strategy, now comes the phase of executing the plans, step by step. In this stage of content architecture, content creators use tools to create the layouts as per the guidelines and get it approved for further production.
• Content Categorizing leveraging cloud-based CMS: Here comes the technical implementation of the content created, to store and retrieve the content. This includes categorizing content with tagging and taxonomy development as well as storing content in the Content Management System (CMS).
• Managing the Content: In this step, the content is being managed in the CMS a tool ensuring it is sorted, stored, updated and accessed efficiently for further authoring process.
• Content review and guideline check: This step of content architecture makes sure that all the policy of content creation and further publications are being followed. This phase includes all the roles and responsibilities of the creator, reviewer, editor and publisher.
• Feeding Metadata and tags: This is the most principal step of the architecture where the content is optimized with certain keywords in form of Metadata (Meta title, Meta description). This makes the content indulge into SEO (Search Engine Optimization) making it easy to search or find on the Search Engine Research Page (SERP).
• Delivery of content keeping: This is where we take a decision to which distribution channel our created content has to be delivered depending upon the user’s intent. It could be a website, social media, or any other platform. Besides, in this phase we also emphasize responsive designs along with respective ALT tags for easy accessibility of the content.
• Keeping track of performance metrics: This is the step where we analyze the insights of our delivered content and come up with a data-driven insight. We assess the performance of the content using analytics tools and recommend required improvement tips.
• Maintenance of content: Upon given insights, we work on optimizing the content with change in tags and metadata. This includes updating, archiving and dissolving content if required. This is the important phase of content architecture that adds on to the organizations’ key performance indicator (KPIs).
• Customized design for enhanced User Experience (UX): Design is a dominant part of every content which connects with the audience instantly. Along with the content, it needs to interact and engage with the audience as per their needs and preferences.
• Legal compliances and considerations: All governed industries have their unique legal compliances, and they ensure their content architecture is designed based on those considerations. It includes copyright laws and data protection regards.