When Artificial Intelligence has been a trending buzz since last few years, we hardly noticed how we have been implementing it in our eCommerce industries. Undoubtedly, businesses are getting all groomed up and modernized with the inclusion of technology, but the real dig is to find significance of Artificial technology in the direct enhancement of customer experience.
Isn’t it amazing when you search for shoes in an eCommerce web or application, you get multiple recommendation for styling it with your outfit? What do you think which element contributes in this miraculous output? Of course, it is Artificial Intelligence.
But what is personalization and how do we do it with AI?
The layman’s definition of personalization could be; When we use advanced technologies and tools to incorporate elements inducing customer experience, we personalize our services. The end goal of every eCommerce is to make its customer happy and satisfied so that they will revisit the business. With offline stores it is easy to understand customer interests and aspects, but with digital commerce we need data and insights. Therefore, we use advances technologies like AI to expedite the process of data collection, where we can understand the customers, their search intent and can cater them personalized services.
5 important aspects of AI in the betterment of CX:
We have uncountable ways to level up our business if we know the right use of AI to amplify customer experience. Here are a few outputs we can expect with application of AI in digital commerce;
- Data sourcing: When with manual effort we can definitely pull-out user data, AI works better when you have to deal with a huge magnitude of data. Understand user impressions, clicks, conversions, fallbacks in a detailed view which you can further use to uplevel your marketing goals.
- Learn customer behavior: With insights and stats you get from AI, you can now use it to drag user attention. Once you understand what’s your customer is looking for you can easily assess how to retain the user with a needed customer journey.
- Push purchase with customized recommendations: You purchased a formal shirt from say brand “X” using the respective eCommerce platform, now next time when you seek for purchase you get product recommendations from the similar brand which is not just shirt (the category you picked before), but a pant, shoes, tie, etc. That’s the beauty of AI.
- Build an active seller-buyer interface: Gone were the days when we used to wait for our queries to be resolved in days. Now the digital business understands the language of AI-induced chatbots and 24/7 customer support. That’s how AI works
- Strategized marketing: When you have right data of your target prospects, right tool and right technology with you, the next step is to market your products. With AI in picture, the preliminary phases are being done in a jiffy and you get a lot of time to actualize your marketing activities with a better speed.
Final words:
Nevertheless, every advanced technology has its pros and cons, so does Artificial Intelligence. Now it’s up to us that how can we leverage the benefits of those technologies and suppress the disadvantages making little scope for errors. Moreover, when AI has a huge impact on customer experience directly, why not we give it a fair try and get the best benefit out of it?
